STUDIO: Arch. Roberto Baciocchi is the founder of Baciocchi & Associati, an architectural studio internationally known with headquarters in Arezzo (Italy), where he works with six associate partners and a total of 60 technicians and designers.

He is particularly known for the realizations of commercial spaces worldwide.

Since the beginning his specific interest has lead him to the world of art and fashion, where he managed to innovate the concept of modern luxury, interpreting the numerous brands’ philosophy that he has represented in minimal architectural lines concerning the shapes and traditionally regarding its materials and colors.

He dedicates his activities to commercial, residential and industrial projects and to his design passion that expresses into the creation of design objects.

WORKS: He is the designer of all the commercial and corporate spaces for all Prada Group brands (Prada, Miu Miu, Church's and Car Shoe) with whom he collaborates since 1982. He has also conceived the Prada Concept giving it the display imagine and its classic pale green tone that, even enriched and modernized, identify this brand all over the world.

He has defined Miu Miu Store Concept since its first realization in 1988, imprinting the minimal imagine that has then influenced all the design applied to Retail during the next decades.

Up to today he is still continuing the close collaboration with the Group for whom he has been working, during the past years, to the new imagines with the new realizations of the boutique of  Prada in Rue Faubourg St. Honoré, Paris, Miu Miu in Via Sant’Andrea, Milan and Prada Man in Via Montenapoleone, Milan.


The realization of important private residences in Saint Moritz, Milan and in Tuscany are likewise significant. The recent innovative Concept for some Luxury Hotels in Rome, Milan and Venice are also to be highlighted.


AWARDS: Among the most important awards these are worthy of mention:

 - “Commercial Restoration Award” by the municipality of New York for the project of Prada in Madison Avenue (1997);

- “The Best Restoration Award of a Historical Building” from Aspen Historical Society for the project of Prada in Aspen, Colorado (2002).